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Crédit Agricole Italy counting on employees’ social responsibility

| 12.11.2018 | Crédit Agricole Group

In Italy, Crédit Agricole is offering employees who wish to do so a way to donate a small part of their salary to charity. The entirely voluntary scheme means employees donate the centimes from their salaries to various paediatric care units. Crédit Agricole Italy then pays a top-up, rounding each employee’s contribution in centimes up to one euro. This “payroll giving” scheme has been running since 2014, to support hospital paediatric department projects in Italian towns and cities where Crédit Agricole Italy has offices.


The business as a charitable donations collection organization

 

Payroll giving operates very simply. Employees round their monthly salaries down to the nearest euro. Crédit Agricole Italy tops up the centime figure to the next whole euro. This means one euro is collected per month for each volunteer in the scheme. With 8,300 employees participating, some €90,000 is collected per annum in this way. Daniela Trombi from Crédit Agricole Italy’s PR department says that take-up by employees is in the area of 90-95%.


This initiative, the first of its kind in the banking sector, was set up to help top paediatric medical units in Italy and Europe. “We really wanted to help in an area where employees could feel an immediate affinity,” Trombi adds. “And paediatric care is a field where they evidently wanted to get involved.” 


Payroll giving is organised with the full cooperation of Crédit Agricole Italy entities, i.e. Cariparma, FriulAdria, Carispezia and Calit.


Four major hospital projects funded and new prospects for 2018


The generosity of Crédit Agricole Italy employees has made it possible to support four projects in 2018. For the Italian Epilepsy Foundation, a DNA research programme for epileptic children and their parents was funded. In Naples, the kidney disease and dialysis department at Santobono hospital bought ultrasonic scanning equipment. The San Donato polyclinic in Milan, internationally renowned for its expertise in congenital heart disease, has been able to dispense leading-edge training to junior cardiologists and cardio-vascular surgeons. Lastly, the Burlo hospital in Trieste has been able to provide psychological help to children, their families and treating medical teams once a diagnosis of malformation or deformity is confirmed.


We are managing to donate sums of €40-50,000 to hospitals,” which is enough to fund life-changing projects for young patients and their families. Staff are kept regularly informed of the good uses to which their donations are put. Trade union leaders, employees’ primary source of information, are also promoting the scheme through emails, newsletters, videos published online, and so on.


To further boost the scheme, Daniela Trombi intends to move up a gear to increase the awareness of current and future volunteers. “We want to have a group of employees visit a hospital with us before the end of the year.” And indeed she aims to eventually have 100% of employees contributing.